Welcome!
My name is Matthew Barton and I am a UX Designer and Strategist living & working in Durham, NC.
I help teams make better product decisions through research, strategy, and design, with a current focus on AI-driven experiences. This is a small sample of my work. I appreciate you stopping by.
Case Studies
Blackbaud Work
Blackbaud AI
Student Assistant
Student Assistant
Blackbaud
When no is the right answer and
it was a win for the product
it was a win for the product
Skills & Expertise
User research / Product viability /
Go or not to go decisions
Go or not to go decisions
Blackbaud Award
Cycle Manager
Cycle Manager
Blackbaud
Using technologies strength to help
users reduce complexity
users reduce complexity
Skills & Expertise
AI product strategy / Stakeholder relationships /
Elegant problem solving
Elegant problem solving
Blackbaud AI Agents
for Good Dashboard
for Good Dashboard
Blackbaud
New solutions are needed
for new technologies
for new technologies
Skills & Expertise
Creative design solutions / Systems thinking /
AI product strategy
AI product strategy
Scholarship Award
Recommendation Agent
Recommendation Agent
Blackbaud
Using AI to solve the app's
hardest UX problem
hardest UX problem
Skills & Expertise
Customer understanding / Consensus building /
Leveraging AI potential
Leveraging AI potential
Republic Wireless Work
Relay App
Republic Wireless
Solving information architecture challenges
through field research
through field research
Skills & Expertise
Information architecture / Field research /
Interaction design
Interaction design
Device Activation
Republic Wireless Work
Designing a self-service experience
simple enough for anyone
simple enough for anyone
Skills & Expertise
Usability testing / Interaction design /
Support reduction
Support reduction
Purchase Phone + Plan
Republic Wireless
Guiding users through complex
decisions with clarity and confidence
decisions with clarity and confidence
Skills & Expertise
E-commerce UX / User education /
Flow design
Flow design
Anywhere Messaging
Republic Wireless
Untethering users from their devices
to stay connected anywhere
to stay connected anywhere
Skills & Expertise
Product design / Cross-platform UX /
Concept development
Concept development